Tickets & turnout

What you'll charge, and how many people you can realistically fit.

Ticket price

Capacity (tickets available)

Realistic sell-through70%

Be honest — plan for the crowd you can actually pull, not a sold-out room.

Contingency buffer10%

Padding on top of costs for the stuff you forgot. 10% is a sane default.

Costs

Everything you'd personally be on the hook for if the event runs.